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The CRG "Secret"

The Carolina Realty Group has been the top selling team in the Hilton Head Island MLS for six years in a row and based on current statistical trends the honors will again be bestowed on our small, tight-knit group of professionals at the end of this year.

With competitors typically employing 70, 90 and even 100 agents, it’s not unreasonable to ask, “Just how can 12 agents be so effective?”

Last month we touched on some of the strategies that we employ in our business model, but this month we’d like to address the philosophy of what makes us tick and why that’s so attractive to our clients.

Here’s our secret – we don’t know it all!  In fact, we can take that statement a little bit further.  We don’t want to know it all. 

That may seem like hyperbole, but the truth is when the foundation of Carolina Realty Group was formed it was laid on the principal that no single agent can be all things to all people.  To take that thought a step further; we at Carolina Realty Group believe that by directing an agent’s focus to specific areas of expertise our “team” is capable of serving a broad spectrum of interests without compromising service or knowledge.

Let’s face it, for 95% of the consuming public purchasing a home is the single most important and expensive proposition they’ll entertain.  Whether someone is purchasing their first home or a multi-million dollar second home at the beach, the process is as equally significant and important to both.  

We believe that the broad spectrum of diverse real estate interests representative in our area deserve not just a peripheral understanding of the dynamics at work, but an in-depth knowledge of specific market conditions.  We also understand that there are just not enough hours in a day for a single agent to assimilate the nuances required to effectively represent the interests of sellers, first-time home buyers, investors, golfers, boaters and vacation property owners.

A case in point - while prices and transactions in our overall market have stabilized over the past two years, values in some portions of our community are improving so quickly that some buyers are in jeopardy of being priced out of the market.  The townhome market of Bluffton has seen average selling prices jump from $95,700 in 2012 to $119,889 this year.  Meanwhile the average selling price of homes on the island have increased just 1.2% during the same time frame.  The point here is that if your focus is the market as a general whole, valuable information like this may get overlooked and a client’s interests not properly served.

The power and effectiveness of our “team” concept is also self-evident in our well-recognized and renowned  Monthly Market Reports.  If you aren’t currently receiving one of these 39 reports, click here and sign up for your area of interest. 

Every month 20,000 local residents receive a copy of one of these reports.  The reports are designed to be very specific and the responsibility of compiling each report is taken on by one of our 12 “team” members.  Some of these reports have been reaching communities for well over 10 years.  The reports themselves have become integral data at homeowners meetings and in property management offices.

The responsibility to gather, edit and disseminate this data has helped to develop a niche understanding of these markets for each agent.  And that’s why you’ll find in some cases our team is responsible for 25% to 30% of the sales in a given area; pretty remarkable when you consider we represent just 1.3% of all local Realtors.

The Carolina Realty Group approach affords us an effective workplace where each agent can call on the experience and knowledge of our fellow team members without concern of forfeiting trade secrets and losing business as competitors.  The success of this model is demonstrated by the fact that we’re about to be the number one selling team on the island for a seventh consecutive year.    

We believe that a run of success like that makes it apparent that we are in the business to serve you, our clients, with the highest level of competence.   Give us a call today and ask us how we can help you.


We do not attempt to independently verify the currency, completeness, accuracy or authenticity of the data contained herein. It may be subject to transcription and transmission errors. Accordingly, the data is provided on an “as is,” “as available” basis only and may not reflect all real estate activity in the market. © 2013 Multiple Listing Service of Hilton Head Island, Inc. All rights reserved. Certain information contained herein is derived from information which is the licensed property of, and copyrighted by, Multiple Listing Service of Hilton Head Island, Inc.

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